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Salesforce publishes impressive success statistics. But practitioners who work in the field know a different reality. Implementation failure rates in CRM projects broadly, and Salesforce specifically, remain stubbornly high. Depending on which research you reference, somewhere between 30 and 70 percent of CRM implementations fail to deliver their intended business outcomes.
Most companies know their Salesforce implementation is not working the way it should. What they rarely know is exactly how much it is costing them.
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