A sophisticated payment solution enabling businesses to seamlessly accept payments from customers across multiple channels, including online Ecommerce and POS solutions. DNA Payments specializes in delivering these advanced payment capabilities to businesses, with a strong focus on delivering superior customer experiences that transcend contact channels.

DNA Payment’s Challenge

DNA Payments faces the dual challenge of establishing a strong presence in the highly competitive UK payment provider market while maintaining price competitiveness

  • Market Competition: DNA Payments encounters stiff competition in the UK payment provider market, necessitating strategic efforts to establish a strong presence.
  • Pricing Strategy: Balancing revenue generation and customer attraction through competitive pricing requires careful consideration and effective pricing strategies.
  • Device Adoption: Convincing businesses to transition to DNA Payments’ pack devices poses a challenge, requiring effective communication of the benefits and value proposition.
  • Targeted Business Acquisition: Identifying and targeting businesses that align with DNA Payments’ services involves comprehensive market research and tailored marketing campaigns for successful acquisition.